If you are like the vast majority of business people, you are quite aware of Facebook as a customer engagement platform. However, if you are spending time managing a Facebook page as you would a personal page; posting updates and trolling for business, you are truly wasting your time. It's increasingly a pay-to-play platform and you need to know about the fundamentals of advertising on Facebook if you're looking for real sales results.
Flashy new technology, brand new social networks, photos, videos, and cloud sharing. All in the hands of hundreds of millions of users, accessed 24hrs. a day, 365 days a year. And then there’s email. No one opens, reads or sends emails right? I mean, I can’t even remember the last time I sent an……. wait, I just sent one two min ago, read three, and responded to two right from my phone. Come to think of it, I open, read and send emails all day long, for both business and pleasure. Hmmmm, maybe email isn’t dead after all. I spoke to my coworkers and friends and turns out they do the same daily. I did a search online and found out a jaw dropping 122,500,453,020 emails are sent every hour of every day.
For some time now, proponents have touted podcasts as one of the next great content consumption methods. For me (even though I consume a number of them on a fairly regular basis), it was a case of expectations outpacing reality. But 2017 may be the break out year for podcasting. Even Advertising Age is on the bandwagon. In their 2017 predictions, the industry publication said, “If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.”
I was recently reading several articles regarding local mobile usage. And wow! The numbers are absolutely mind blowing as far as I see it. I’m pretty sure we all know this. You’ve seen the funny memes out there showing how much we are on our phones right? I know, stupid question. On the technical side of our usage cell phones have climbed to more than 50% which means we are using our phones more than we use desktops. That’s insane. We use them for so many reasons and one of the largest and gaining more ground every day is for local searches. 30% of all cell phone searches are location based.
If you’re doing Email Marketing or SMS Text Message Marketing for your business through improper channels, you could be putting both your brand and your bank account at risk. Over the past several years, the Federal Communications Commission (FCC) and other federal regulators have introduced strict opt-in rules to prevent consumers from receiving unwanted advertisements via their personal devices.
The saying “New Year, New You” will be heard countless times throughout the month of January, because who doesn’t love the concept of starting out a new year with a fresh start?
Although people typically associate this concept towards personal goals like weight loss, minimizing stress or spending more time with family, a lot of what happens within your business controls the outcome of your personal life. So this year let’s resolve to set strong, attainable marketing goals from the start!
Talk about a Throwback Thursday… Text Message Marketing should be a part of your marketing plan in 2017. While social media monitoring is one of the highest ranked services on the SMB wish list for 2017, alongside customer satisfaction surveys and ad analytics - mobile marketing is still the number one marketing approach for SMB's. So why should your business be looking to take it back ‘old school’ to text messaging?
2017 is on the horizon and if new employees are in your business plan for the New Year, finding and recruiting new talent has some unique challenges. Unemployment rates are low across the country, and especially so for qualified candidates and specialty fields. Since most people who want jobs have them, recruiting means taking someone from their current job – the passive job seekers. This highly competitive recruitment environment is much different than a few years ago when all it took was placing an ad and the resumes just rolled in.
The news is good for local businesses in 2016. As research powerhouses like Deloitte and Yelp deliver holiday spending forecasts, one prediction stands out: shoppers plan to spend more with local businesses in the 2016 holiday season.